About Newby

Wherever you are, whoever you are, a cup of tea represents all the simple joys to be found in life.

For thousands of years, tea has enjoyed grandeur and glory, regarded as a delicacy to be honoured and savoured. During the 20th Century trade became industrialised and much of tea’s rich culture was lost as quantity triumphed over quality. As such, Newby was founded in London at the turn of the millennium with a single mission, to reintroduce quality tea and revive the world’s love for it.

By painstakingly sourcing, blending, preserving and serving the world’s finest teas, Newby guarantees that its products have integrity. Not only do they set the bar for tea’s luxury standard, they speak volumes on the lost art of truly understanding and appreciating the well-loved drink.

Selecting the best leaves from prime harvest seasons, Newby’s dedicated tea tasters trial thousands of cups before selecting bespoke blends. These high-grade teas are then preserved at a state-of-the-art centre in India’s finest tea-growing region, ensuring an unbeatable level of quality and freshness.

Meticulously packed using tech-materials and transported carefully to tea lovers all over the world, Newby teas are renowned for uncompromising flavour that mirrors the character of their source. This dedication to quality has earnt the company numerous awards for taste to packaging design.

With offices around the world, Newby’s fine teas and tisanes can be found in five-star hotels, Michelin-starred restaurants, high-end stores and esteemed heritage venues across the globe. In addition, there are traces of Newby Teas at a number of global cultural institutions. Proud to share tea’s history and support cultural causes, Newby curates the largest private collection of antique tea wares in the world. 

The celebrated Chitra Collection chronicles tea’s evolution from Song Dynasty tea bowls and elaborate Satsuma teapots to decadent Victorian tea sets and bespoke luxury pieces designed for the 21st Century. This collection is the jewel in Newby’s crown but not its only asset.

Newby Teas is substantially owned by the N. Sethia Foundation, a registered charity with projects and programmes around the world, ensuring absolute integrity and peerless standards. Founded by Newby’s Chairman Mr N. Sethia, the foundation is focused on providing education, medical research, spiritual freedom and disaster relief where it is most needed; these projects are in turn supported and championed by Newby making it an extraordinary tea company naturally committed to worthy causes.

Committed to excellence, to the history and to the heart of fine tea, Newby invites you to change the way you think about tea and discover a world of deeply satisfying flavour with every perfect cup.